Samsung brings innovations to a new era at CES 2022


Samsung innovations for a new era with a focus on CES 2022 (Consumer Electronics Show).

Samsung’s vision for the future is to approach innovation in a non-standard way. The fact that devices are designed to scale for each individual is an important advantage of new technologies, as well as connectivity and expertise. Focus on user experience that provides communication with family, friends and hobbies. Modern technologies are not just useful techniques and tools, but something more than that. These innovations will be presented at CES 2022.

“At the beginning of December, we announced a major change in the organization, which wants to promote reciprocity between different products and services. Under this new structure, all our consumer electronics, from TVs and home appliances to mobile devices, are under the One Roof – in line with our vision of creating a user experience with innovation,” said JH Han, Vice President, CEO and Director of User Experience Division at Samsung.

JH Han, Vice Chairman and General Manager and Director of User Experience Division at Samsung

He also emphasizes that reconnecting with and positively impacting the planet is an integral part of the company’s business plan. As the world’s leading consumer electronics manufacturer, Samsung is responsible for protecting the environment and building a better future. Innovation leadership must align with “sustainable innovation” leadership.

Create experiences tailored to individual needs

Samsung’s innovation culture is based on progress and pushing boundaries. Samsung is now innovating for a new era in which technologies are easy to use. “At CES, you’ll see our latest innovations and experiences – including products that give you the freedom to watch TV anywhere and how you can turn a space into a landscape or a work of art. Your gaming experience will become simpler and more comprehensive. Because everyone has their own unique personal taste and lifestyle, we We want to let you customize your devices according to what’s most important to you. A new and flexible future for personal technologies has arrived, and we’re thrilled to show you what it looks like in real life in our home appliances, mobile devices and screens,” notes Han.

Create the perfect connection

“We envision a world where technology is designed according to the lifestyle and needs of each user, and one way to achieve this is through seamless communication. At CES, we will offer collaboration with experts and partners to create a truly improved communication experience. We believe that a secure and open ecosystem is what provides the best experience for our users. It gives them the freedom to create the experience that best suits their unique lifestyle.In addition, Samsung announced that it will introduce a new solution to better integrate and collaborate all smart home devices at the same time.

A new vision for a better planet

“This is an important moment for our planet. Protecting it is everyone’s business. At Samsung, we apply sustainability principles to everything we do, from the chipsets that power your devices to the user experience on the devices themselves. At CES, we’ll discuss how useful it can be to modernize our innovation process so our customers can We will be able to bring these changes into their daily lives. We will also offer new ways to work with partners on unique solutions in the field of sustainability.”

Samsung invites everyone to join them for the keynote address at CES 2022 via livestream on Samsung Newsroom and Samsung.com on January 4th at 3:30 PM.



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