Epson and a prestigious fashion house…

Epson, a global technology company, is partnering with leading Italian luxury fashion brand Brunello Cucinelli, who launched Epson PaperLab, an innovative and sustainable paper recycling system that allows organizations to close the paper resource loop and fully embrace the circular economy. The path to sustainability.

The partnership exemplifies Epson’s long-standing commitment to sustainable technology and shared goals with Brunello Cucinelli, whose deep respect for the environment, humanity and the planet is at the heart of his philosophy. This combination of modernity, craftsmanship, creativity and passion is the common denominator of this collaboration.

With Epson’s PaperLab solution, the first safe paper recycling system in a waterless office environment, organizations can recycle and recycle paper in one go. This truly circular solution greatly reduces paper and other waste and energy consumption. Today, Brunello Cucinelli not only recycles, but also recycles paper in one operation. Epson’s Circular Solution dramatically reduces paper, water, and energy losses.

Yasunori Ogawa, Epson’s Global President, commented on the new industrial partnership: “We are proud to join forces with Brunello Cucinelli, one of the pioneers of the highest industry standards, committed to creating a better and fairer future for the planet and for people. Epson embraces rich sustainability: When we transform our business, We introduce technologies that enable other companies to become truly sustainable We are honored that Brunello Cucinelli chose Epson and embarked on the path of sustainability We believe it can be a pioneer for companies and other organizations looking for solutions to the circular economy and pursuing goals such as the United Nations Sustainable Development Goals (UN SDGS). )”.

As Riccardo Stefanelli, CEO of Brunello Cucinelli, explained the choice of the new solution: “Brunello Cucinelli is based on the principle of humanistic capitalism, whose main advantage is to live and create in harmony with the natural world. I believe working with Epson will help us advance our values ​​and always achieve the goal of respecting human dignity and the environment. This collaboration supports our efforts to nurture and deliver areas of outstanding natural beauty. With the help of the latest technology, we can transform our business and become truly sustainable. “

This is a significant achievement for Epson, which is committed to reducing supply chain emissions by more than two million tons by 2030 as part of its renewable corporate vision. The strategy paves the way for organizations to transform their business models by creating circular office systems.

Offices produce increasing amounts of waste paper, which accounts for more than 50% of all waste in the company, increasing the carbon footprint. It is estimated that paper accounts for more than a quarter of all landfill waste and about 42% of the world’s timber harvest.

As a catalyst for a circular office ecosystem, the PaperLab system works by saving trees and water and reducing carbon emissions at the same time. Based on Epson’s innovative dry-fiber technology, PaperLab can produce up to 720 A4 or 360 A3 sheets per hour. It also provides a solution to the challenge of removing or destroying sensitive information or documents on a corporate site, which often ends up in waste paper. If a company destroys paper documents off-site, this is associated with high risks, cost and carbon emissions. All of the above can be avoided with a solution that applies true circular principles.

PaperLab is a hack solution. Its technologies significantly reduce paper and water consumption and reduce carbon emissions, thus representing a critical step in the company’s path to making its business carbon neutral or even passive.

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