Smartphones have given us a huge amount of freedom to express ourselves through photos and videos. The AI and its deep integration into the phone also helped blur the line between amateur photography and professional photography. The new Huawei P50 Pro takes its capabilities to the next level with the new AI Cinemagraph feature, which provides an unprecedented shooting experience.
There are wonderful and important moments in the life of each of us that we do not want to miss. However, it is sometimes difficult to capture them with all their fullness with all their senses and keep them eternal. Photos can lose vitality and energy, and a long video makes it easy to share feelings and emotions with friends. Plus, we mostly shoot from the hand and if you shake hands, that could be an extra big problem. Therefore, the Huawei P50 Pro combines the hardware capabilities of a dual array camera with the capabilities of artificial intelligence.
Emotions that last forever
They are not photos and they are not ordinary videos, but something in between. You can call it Cinemagraph, because it combines still photography with repetitive motions in a short video. An artistic effect that makes a brief moment an eternal one by reconciling the static and the dynamic. The cool and enchanting features of motion picture provide a warm sensory experience, so it has already attracted the attention of many fashion brands such as Tiffany & Co, Armani, etc., making it a popular medium for advertising.
To achieve an artistic effect, it is recommended to use a traditional smartphone stand so that you can take high-quality photos and a series of photos, which you then process with demanding graphics programs such as Photoshop and After Effects. In addition to time, the described process requires skills and knowledge that most of them do not possess. There are also mobile applications that provide a similar effect, but the process is still quite complicated, and there is an additional problem caused by the payment of some. Here, the Huawei P50 Pro comes to the rescue with AI Cinemagraph and AI algorithms that overcome the challenges of image stabilization, analysis of scene motion, and merging of individual frames into the ultimate artistic motion picture. The final effect, which requires time and knowledge otherwise, can be achieved with a simple tap on the smartphone screen, which also in this way pushes the limits of possibilities in mobile photography.
Capture feelings with photo stabilization
The AI Cinemagraph feature is based on the bounce video mode. High-quality videos usually require the use of a professional camera tripod, which reduces shake and provides image stability and clarity. For most of the equipment, it is unobtainable because it is very expensive and requires a lot of knowledge to use. More suitable are smartphones that have recently acquired the features of optical stabilization (OIS), electronic stabilization (EIS), or artificial intelligence-assisted stabilization (AIS). Electronic stabilization (EIS) basically analyzes the images provided by the camera sensor and uses the available data to get rid of the blurred parts. Simply put, it captures the video or photo first, and only then removes errors. The function uses a gyroscope and controls the back motion of the motion compensation lens for a stability range between 1° and 2°. Meanwhile, AIS stabilization uses the computing power of the processor and artificial intelligence algorithms to estimate lens movement for smoother, more precise movement.
The Huawei P50 Pro smartphone combines the advantages of the listed image stabilization methods, taking full advantage of artificial intelligence algorithms, gyroscope resolution and camera hardware. With a processor with high computing power, frame level calibration and AI support, it greatly improves image stabilization and provides a superior experience.
Professional production effects thanks to AI
Since decent motion picture quality requires accurate determination of which part of the scene is static and which part is dynamic, the process requires high computing power of the processor and the capabilities of artificial intelligence algorithms.
Thanks to the continuous investment in research and development of artificial intelligence technologies, Huawei was able to improve these technologies before they were integrated into the P50 Pro. Advanced motion segmentation, similar to the use of special effects movie studios, or often found in automated driving technology, allows scene recognition with high accuracy, while AI algorithms achieve more accurate semantic segmentation. By combining the two, accurate identification is achieved and a superior experience is ensured.
For example, AI Cinemagraph creates a shot of a bird to show its movement and trajectory in more detail. It is also able to capture the flickering of hair in the wind, adding a unique artistic effect. Pictures of dinner with friends will be more vivid if the gentle water vapor rising from the hot dishes is captured. Whether it’s big things like a shot in front of a beautiful natural panorama, or small life moments like a wink or a smile, Huawei’s AI technologies will catch everyone’s eye. From the macro to the micro world, the Huawei P50 Pro smartphone covers a variety of scenarios to enhance the artistic sense of photography.
The core of technology is a simplified user experience
The nature of science and technology is to find simplifications that facilitate the use of devices and achieve the desired results. The Huawei P50 Pro smartphone has a user-friendly interface, it is enough to include animations and then the phone does everything it needs by itself. The function provides three effects – original motion picture, boomerang and AI Cinemagraph. Boomerang is a stable video with a gradual transition effect, while AI Cinemagraph offers a new experience that can be easily shared on social media.
Reborn with the power of technology
People are always the source of videography, because it contains ideas, the meaning of life and culture, and technology is the means to make that happen. AI-assisted creation provides new artistic expressions and experimentation in the space between still and dynamic images, which marks the rebirth of video photography.
From a technical point of view, Huawei sees AI as an important advance in rebuilding image capabilities to meet the inevitable trend of popularizing professional equipment and meeting the growing expectations in the field of imaging capabilities and aesthetics. From a cultural and artistic point of view, Huawei uses it as a medium that allows observation beyond the capabilities of the human eye and inspires users to spread the wings of creativity and imagination.
Great user experience
Huawei P50 Pro smartphones not only excel in photography, but also have a great user experience. Equipped with HMS mobile services, it provides a smarter, richer, more convenient and more secure user experience. The AppGallery app store, the powerful and versatile Petal Search engine, easy gesture Petal Maps, and a suite of desktop tools are available to the user.
In the AppGallery, users can access all the global and local apps they need, from social networks like TikTok, Snapchat, Facebook, Instagram, Twitter, LinkedIn and chat apps like WhatsApp, Telegram, Zoom and transfer apps like Bolt, to financial games like Revolut and Curve, fun games like Spotify, Netflix, Deezer, Tidal and popular games like Lords Mobile and Gardenscapes.
In creating the user experience, Huawei has specifically focused on accessing banking and financial applications. In the past year alone, more than 300 major international and local banks joined, including NLB, NKBM, Sparkasse, Sberbank, Intesa Sanpaolo and mBills in Slovenia. Huawei users can now pay with their phones, thanks to an NFC contactless payment solution.
In connection with this, users can also access the convenient AppsOnHMS center, which provides comprehensive installation procedures for every application they want to have on their phone.
Huawei recently introduced a series of P50 phones, consisting of Huawei P50 Pro and P50 Pocket, in Slovenia. Thus, the phones join the wide range of other Huawei devices that we have available to us. First, the new mid-range Huawei 9 and Huawei 8i phones, followed by the Watch GT 3 series smartwatches, MateView displays, MateView GT and FreeBuds Lipstick earphones, which are also a great fashion accessory.
For more information, visit: Consumer.huawei.com/si