ASKfm, a popular question-and-answer social network, available on the AppGallery, has revealed interesting insights into the behavior of European users during the pandemic.
The ability to order anything while remaining anonymous gives free rein to the imagination. In the past year and a half, love and romance have proven to be the most popular topics in Germany, Austria, Spain, UK, Italy and Finland, with users discussing them the most. Italians, French and Spaniards were also interested in hobbies, TV shows and what you can do in solitude, and films, entertainment and concerts were the dominant themes in Latvia rather than in Italy. In Estonia, on the other hand, users have discussed distance learning more than anywhere else.
»We humans are social beings. Despite thousands of years of evolution, our roots are closely related to the tribe. Therefore, partnerships such as the cooperation between Huawei and ASKfm are very useful, especially in difficult periods of isolation, to maintain social contacts and communication between people and to maintain communities to help and encourage each other.” He said Dr. Jaime GonzaloVice President of Huawei Mobile Services in Europe.
ASkfm users exchange 600 million questions every month. The content of these can be a measure of the feelings, concerns and interests of 348 million users around the world. It also shows which countries have the most active citizens. In Europe, Italians lead 34.7% of questions asked between 2020 and 2021, followed by Germans (21.6%) and Poles (10.8%).
Privacy and security are very important features of the ASKfm network. Users can ask questions anonymously to an individual or a group, or they can choose not to hide their identities. Anonymity is a popular option, but it’s 59% lower in Europe than elsewhere. It is favored by Slovaks, Croats, and Romanians, while Latvians, Maltese, and Bulgarians top a plethora of issues without hiding their identities.
Janice Griffins ASKfm CEO said:Relationships, especially romantic relationships, have always been an important topic on ASKfm. People want to know the answers to questions like what girls like, what guys don’t like, when to start a relationship and how to end it. It is also encouraging that more and more users are willing to give advice, join the discussion and share their experiences.«
The partnership with Huawei has enabled the ASKfm social network to expand to HMS-equipped devices and reach millions of new users through it. When you do this, new features are available, such as chats that encourage live conversations between users. Over 4.5 million conversations have been initiated since the app was launched in the AppGallery. In Europe, they are most popular in Italy (46.1%), Germany (15.2%) and Spain (10.1%).
Over the past year, AppGallery has established itself as the third largest in the world with 580 million monthly active users (10% year-over-year growth). It contains more than 187,000 applications with integrated mobile services HMS. The annual growth rate of these companies outside of China was 56% last year.
In the AppGallery, users can access all the global and local apps they need, from social networks like TikTok, Snapchat, Facebook, Instagram, Twitter, LinkedIn, chats like WhatsApp, Telegram, Zoom, transport, like Bolt, to financial like Revolut and Curve, Fun games like Spotify, Netflix, Deezer, Tidal and popular games like Lords Mobile and Gardenscapes. In creating the user experience, they have focused specifically on accessing banking and financial applications. In the last year alone, more than 300 major international and local banks joined, including NLB, NKBM, Sparkasse, Sberbank, Intesa Sanpaolo and mBills in Slovenia. Huawei users can now pay with their phones, thanks to an NFC contactless payment solution.
ASKfm can now be used in the P50 series of phones, which consists of Huawei P50 Pro and P50 Pocket which were recently introduced by Huawei in Slovenia. Thus, the phones join the wide range of other Huawei devices we have available to us. First, there are the mid-range Huawei Nova 9 and Huawei Nova 8i phones, followed by the Watch GT 3 smartwatch, MateView displays, MateView GT and FreeBuds Lipstick earphones, which are also great fashion accessories.
For more information, visit: Consumer.huawei.com/si