Online security: more and more…

At the end of 2021, WIN International, the world’s leading association for market research and public opinion, in collaboration with the Mediana Institute, surveyed the opinions and beliefs of more than 33,000 people from 39 countries. The research we publish on Internet Day analyzes opinions and opinions regarding the role of technology in our lives and the protection of our personal data.

Technology, of course, is becoming increasingly important in our lives. Globally, up to 76% of respondents agree Technology is important or very important in their lives. This share is slightly lower in Europe (72%) and Slovenia (69%), higher in Croatia (82%) and very high in Serbia (95%).

Graph: How important is technology in your life? (shows %important + very important)

Online security is not self-evident. The dangers that threaten Internet users are not few, and the results of the survey show very high percentages of those who You have already been abused more or less violently online. Globally, 41% of respondents have already received unsolicited emails from companies with no previous contact. 31% claimed to have attempted phishing (receive fraudulent emails with requests for personal information, such as bank account details), 12% were victims of personal data disclosure, and 11% experienced email hacking or misuse of a bank account or credit card .

Graf: Have you experienced any of the following? (more possible answers)

Stocks with less aggressive shapes are much higher for Europe, as well as Slovenia, Croatia and Serbia. More than two-thirds (67%) of respondents in Slovenia have already received an unsolicited email, while 40% of respondents have experienced phishing, which is slightly below the European average. There are less than a quarter of those who have not experienced any of the above (24%) in Slovenia, a third in Serbia and 29% in Croatia.

The most aggressive form of abuse (disclosure of personal data, hacking of a mail account, misuse of a bank account or card) was already experienced by 34% of respondents globally (an increase of 5 percentage points since 2019). This share is more than double that in the United States (71%), but it is also very high in Hong Kong (64%) and Mexico (63%). In Europe, France ranks first in terms of aggressive forms of abuse (58%), followed by the United Kingdom (47%).

With the rise of online shopping and social media, there are also more and more opportunities to share our personal information online. Among respondents, 48% globally said worry about them sharing their personal information onlineThis share has grown by 3 percentage points since 2020.

Compared to the global average, the proportion of those concerned is lower in Europe (44%), as well as in Croatia and Serbia. Compared to the European average, Slovenia is slightly lower in terms of stakeholder share, with “only” 39% of respondents expressing concern.

They are most concerned about digital information sharing in Brazil (72%), China (71%), Turkey (61%) and least in Germany (29%).

Graph: It worries me when I share my personal information online (% of those who agree with the statement)

On the other hand, there is also the awareness that What happens to personal data when we share it with data collectors, very low. Globally, only a third of respondents said they are aware of what is happening with the data. This share is slightly higher for Slovenia and Croatia (36%) and interestingly it is much lower in Europe (25%). This may also be due to the obvious security offered by the strict introduction of the GDPR, but the results of the violations I have been exposed to show that it is far from the restriction that EU citizens might expect. Awareness is highest in China (71%) and lowest in Japan (16%), Finland (9%) and South Korea (9%).

Graph: I am aware of what happens to my personal data that I share with the data collector (% of those who agree with the statement)

Instead of the conclusion

The impact of technology on our lives has been increasing for years, but our habits and perceptions of the consequences that can follow reckless online behavior are changing. Although more and more people are aware of who they share personal information with on the Internet, the level of concern is relatively not increasing, despite the fact that a relatively large percentage of the world’s population suffers from more or less aggressive forms of data misuse.

In addition, there is still a large percentage of people who do not deal with the consequences of their behavior online. While globally three out of four respondents say technology plays an important role in their lives, this must change as well.

More information is available here:


The survey was conducted in 15 countries between October 15, 2021 and December 18, 2021.

A total of 33,236 people participated in the study. Statistical error between 4.4 and 2.5 in the 95% confidence interval. The global average is calculated based on the adult population of the countries in which the survey was conducted.

In Slovenia, the survey was conducted via an online panel by the Mediana Institute on a representative sample of 515 adult citizens.

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