In the first quarter of 2021, 31% of people aged 65-74 had never used the Internet, and 45% had no digital skills. 48% of them carried out health-related activities online, 27% used electronic banking and 25% shopped online.
World Telecommunication and Information Society Day has been observed since 1969 to celebrate the signing of the first International Telegraph Convention and the founding of the International Telegraph Union (ITU) on 17 May 1865.. On 1 July 2021, more than one-fifth of the population in Slovenia was 65 years of age or older (20.9 %). This part of the population can become a victim of the so-called digital divide, since the lack of use of digital technologies can push it to the margins of what is happening in modern society. At the same time, this age group represents an opportunity for the economy in terms of providing products and services that meet the needs and needs of the elderly – the so-called silver economy.
To what extent do people aged 65-74 in Slovenia use ICTs?
Smartphone use predominated among people aged 65-74
In the first quarter of 2021, 96% of the population of Slovenia aged 65-74 used a mobile phone. Of these, 58% used a smartphone and 42% a mobile phone with only basic functions, for example the ability to call or send text messages. Until 2021, the use of mobile phones, which have only basic functions, prevailed among this population (56% in 2020).
62% of them used the Internet during this period (in the EU 27: 65%). It was reached daily by 48% (EU-27:50%), but never reached by 31% (in the EU-27:28%). Among non-Internet users, 56% stated that they did not need to use it, 39% found the Internet to be unimportant, and 28% did not have the appropriate skills, for example to use a computer or the Internet.
Just under half of children aged 65-74 lack digital skills
Active participation in the digital society requires digital skills and knowledge to use ICTs. In 2021, 45% lacked these skills (EU 27: 41%). 4% have very developed digital skills (EU-27: 8%), 15% are basic (EU-27: 17%), the same share of those with a deficiency (EU-27: 15%), 11% are modest: 11%) and 10% of very modest digital skills (EU-27: 8%).
A review of individual groups’ mastery of digital skills shows that the largest share of this population had skills in information and data knowledge, and that the smallest had skills in the safe use of ICTs and data protection on the Internet.
A quarter of them made an online purchase in the first quarter
People between the ages of 65 and 74 have great market potential. In the first quarter of 2021, 51% of them searched online for information about products or services (EU-27: 42%). 47% read news, newspapers or magazines online (EU-27: 43%) and 27% use electronic banking (EU-27: 36%). A quarter of them made at least one online purchase during this period (EU-27: 29%). Of these, 89% made purchases from online retailers from Slovenia, 29% from online retailers from other EU member states and 23% from online retailers from other countries.
Almost half of them did online health-related activities
48% of this population have implemented health-related activities online. 40% sought health-related information, and 23% ordered a visit to a doctor by filling out an online form. In this way, 16% ordered a visit to a hospital doctor (eg via eOrdering) and the same participant ordered a visit to a chosen personal (family) doctor. 6% have access to their own health records, for example via the zVEM portal for electronic health data, prescriptions and electronic referrals. 17% used other online health services (eg to get a prescription or see a doctor) instead of visiting a health center or doctor.
ICTs, such as smart devices, systems, or the Internet of Things, can also contribute to improving the quality of life for older people. In the first quarter of 2020, smart devices to monitor blood pressure, blood sugar levels, and body weight (such as smart scales) or other health and healthcare smart devices (such as Telekom’s smart toothbrush and electronic provisioning service) used 2% of 65-74 years, It equates to an EU average of 27. The highest use among Denmark was in the EU member states, with 7% of this population.
More than a third know cookies
We leave digital traces when using the Internet. Among 65-74 years old, 34% knew that cookies could be used to monitor their online activities, create profiles and send personalized advertisements (EU-27: 46%). 8% changed their Internet browser settings to block or limit the number of cookies installed on devices (EU-27: 16%), and 5% used software that restricts tracking of Internet activities (EU-27: 11%). 28% saw information or content they found incorrect or questionable on online news sites or social media (EU-27: 24%).