Even in print, the unstoppable trend is from analog to digital production

The world of productive printing will never get the same attention as other technology sectors, such as artificial intelligence (AI) and the Internet of Things (IOT), but it continues to evolve as an effective communication tool.

In 2022, among the key factors, we see accelerated automation, increased use of print decoration, further growth in the demand for online prints, and the development of online stores for print providers. What we can predict with certainty is that the unstoppable trend from analog to digital production will continue.

Printing is an important part of the “cross-channel” communication.

The demand for an end-to-end manufacturing process with more “all-in-one” solutions will continue to increase, as will the need for manufacturing facilities that require fewer skilled operators. And print will continue to play an important role in multi-channel communication, including in emerging fields such as robotics, the Internet of Things, artificial intelligence, and mobile devices.

Advances in printing technology mean that it is being used outside of graphics and packaging applications. It is increasingly used in areas such as wallpaper, printing and laminate decoration. Inkjet textile printing, ceramic printing, printed electronics, glass, automotive and transportation, life sciences, and biomedicine are all areas that forward-thinking printers might want to enter.

Helping brands meet the changing requirements of their customers.

Brands will also increasingly use digital technology to increase engagement and interest in their products – all in a more sustainable environment. Rapid response through highly automated systems that produce small volumes is the path to success, helping brands meet the rapidly changing demands of their customers.

Streamline production to meet rapid response requirements.

It is essential to align strategies and tactics with competitive forces and customer expectations, while simplifying production to meet the demands of rapid response to increasingly demanding customers. Software is also a key component in the pursuit of greater profitability.

Consider the possibilities with interesting labeling and packaging solutions.

We see firsthand how brand owners are looking for innovative and interesting printing solutions for commercial and industrial applications. With dedicated global support delivered locally across the globe, we work closely with our customers and brands in a partnership approach, to help them rethink their printing options.

The growth of e-commerce is certainly a trend that will determine the further growth of digital packaging and label production in the future, which will have a significant impact on commercial printers. In particular, they must be able to respond quickly and develop e-commerce packaging designs that address the challenges of mail distribution rather than retail. Versioning and customization are also increasing.

Digital technology is gaining ground.

All of these trends are examples of why digital printing is now considered a technology used for many different applications and in many different markets. This technology will continue to gain traction over traditional lithography. Commercial printers are forced to expand their offering of digital printing services as the scope of traditional offset/flexo printing shrinks over time.

This is the topic that emerges in industry expert analysis. “The shift from analog to digital printing continues, and the COVID-19 pandemic will accelerate changes, with time to market and response becoming increasingly important,” says Smithers’ report “The Future of Printing to 2030.”[1]. In 2015, digital methods accounted for 13.3% of the global print market by value and 2.3% of the print space, with the majority in graphic print, book, and poster printing. By 2030, the digital packaging sector will grow significantly: the share of the value of digital printing will be 23.1%, and its share will be 6.3% of the printing volume. The value is a bonus to companies that will adopt this technology.

Digital printing is expanding to include most non-profit printing applications and in the field of labels and packaging. in the report[2] Drip and ink printing comes in many forms, with a monthly duty cycle ranging from the equivalent of a few thousand A4 sheets per month to hundreds of millions.

Meet the requirements of the advanced printing market.

At Konica Minolta, we are rightly proud that with a market share of 45.7% in Slovenia for 2020, we were the number one supplier of production printing systems, or with a market share of 22.2%, we ranked second in the West. Europe, as reported in IDC publication “Western Europe Production Cutsheet MFP Market Share, Growth Opportunities in Inkjet”[3]. Our flagship premium color printing system AccurioPress C14000[4]which prints at a rate of 140 A4 pages per minute, stands out as being 40% faster than any other production printing system from Konica Minolta.

“Konica Minolta continues to produce printed products that meet the requirements of the evolving printing environment,” the report said.[5].

High market potential of drip printing – latest reports[6] They say that in the five-year period to 2024, the value of drip printing will increase globally by 35.9 billion euros ($41 billion), to 103.6 billion euros ($118.3 billion), by 53% – botroval’s decision to introduce the AccurioJet B2+ digital uv printing system Colored violet.

Since the official show[7] At Drupa 2016, the Konica Minolta AccurioJet KM-1 became the natural link between offset printing and digital printing. The Konica Minolta AccurioJet KM-1e (Evolution) was launched in the summer of 2020 and continues to help drive trends in the transition from offset to digital printing.

Digital finishing is the main driver of growth.

Digital finishing also remains a major growth driver in the print production market and a profitable way for commercial and indoor printing and printer service providers to differentiate themselves from the competition. UV spot paint can be used to enhance 4-color digital prints and offset printing with great 3D effects.

Research shows that digital finishing and varnishing technologies help print service providers take creativity to the next level and thus increase the prices they charge for products.[8]. One reason for this may be that packages with special printing and improvements are recognized as having the highest quality by over 46%. Also, for example, packaging with improved films increases the level of attraction by up to 2.5 times compared to the same packaging without improving high visibility.[9].

As a global technology provider with a local service structure, in the commercial and industrial printing markets, we continue to see significant opportunities for digital printing using ink and drop technology in the coming years.

In general, printed products that contain decorative elements (varnish and / or foil) are the winners. The more people focus on typography, the more likely they are to choose the product and give it a higher likeability rating[10].

This is why we continue to strengthen our partnership with MGI Digital Technology (MGI).

'Pri podjetju Konica Minolta Slovenija smo upravičeno ponosni, da smo v Sloveniji uvrščeni na 1. mesto po tržnem deležu v letu 2020.'

Bojan Zupančič, vodja programa za produkcijski tisk v podjetju Konica Minolta Slovenija.

[1] Page 20, Smithers ‘Future of Print to 2030
[2] Page 58, Smithers ‘Future of Print to 2030
[3] IDC, Western Europe Production Cutsheet Printer MFP Market Share, Growth Opportunities in Inkjet (doc # EUR147997821 , June 2021)
[4] Product details of the C14000, Konica Minolta website
[5] IDC, Western Europe Production Cutsheet Printer MFP Market Share, Growth Opportunities in Inkjet (doc # EUR147997821 , June 2021)
[6] Konica Minolta Facts and Figures
[7] Website story - Konica Minolta officially launched KM-1 at drupa 2016
[8] Website story - Embellishment, Transform Your Printing with Digital Varnish Technology
[9] The foil & specialty effects association (FSEA); whitepaper: “The impact of high-visibility enhancements on shelf presence: A second study”
[10] Aradhna Krishna, Luca Cian, Nilüfer Z. Aydinoglu: “Sensory Aspect of Package Design”, 2017

Leave a Reply

Your email address will not be published.