Since the launch of the Galaxy S8 in Orchid Gray, the Galaxy series has been associated with the color purple. Keeping this color legacy, Samsung is now offering an all-new version of the Galaxy S22 in a unique new shade of purple, which will be available for purchase from August 2022.
Each color has its own unique characteristics and heritage. Purple is the most popular color. It is an attractive color that combines the calmness of blue and the excitement of red, creating a different energy that evokes warmth and optimism. It is gentle, inclusive, and embraces diversity.
In this sense, purple symbolizes just like the Samsung Galaxy: embracing individuality, pushing boundaries and constantly innovating according to the philosophy of openness.
From bright, playful colors to dark and bold shades of purple, which resonate through the ages in different ways – just like in Samsung’s color palette. With the light gray Samsung Galaxy S8, purple Galaxy S9, purple S22 series and Z Flip 3, purple is the signature color of the Galaxy style. To continue the legacy of purple in keeping with the Galaxy philosophy, Samsung is introducing a new shade: Bora Deep Purple. “Bora” is the Korean word for the color purple, and the attractive dark purple color Bora for the Galaxy S22 is designed to spark joy, creativity and encourage uniqueness.
“Dark Bora Purple, in pastel and neutral undertones, embodies optimism and a sense of peace. You’ll reveal your world with the power of choice. Whether you’re a K-pop star or a fan of the color purple, the Galaxy S22 in Bora Purple was made for you. We’re excited to introduce this shade. First to the S22 and later to the new and exciting Galaxy devices.” Sonia ChangAnd the Group Vice President of Global Brand Marketing, MX Business at Samsung Electronics.
The Samsung Galaxy S22 in the color Bora Dark Purple will be available for purchase after August 10.
For more information on the Galaxy S22 series, visit news.samsung.com/galaxy or visit Samsung.com.