Why Brazil’s top esports team Loud sees ‘enormous opportunities’ in Web3

the summary

  • Esports and gaming organization Loud has expanded its Web3 ambitions with new parent company Spacecaps.
  • The company has divisions focused on NFTs, a token-driven platform for fan engagement, play and earn games, and metaverse experiences.

The most tweeted about esports and gaming team this year isn’t a western giant like FaZe Clan or G2 Esports – it’s high, a Brazilian newbie looking for new ways to tap into his highly engaged audience. These roads are turning around more and more web 3 Technology and how it can better connect the team to the fans.

High, described as published Dexerto Described as “the largest esports organization you’ve ever heard of,” 2021 has rapidly grown from a regional player to a global presence in the video game world. Now the team has started a new parent company, SpacecapsWith the divisions you focus on Solana– move it NFTsCryptocurrency games and token incentives for the masses.

as such Decrypt Recently exploredEsports teams make a significant contribution to the crypto space through brand partnerships, NFT projections, fan tokens and metaverse expertise. But many of the most popular esports teams are still losing money today and relying heavily on sponsorships to keep them afloat as the industry gradually gains mainstream momentum.

web 3 offers potential ways to build mutually beneficial relationships with fans and overhaul the esports team model, according to Loud co-founder Matthew Ho Decrypt.

“We’re starting to identify ways we can go directly to consumers and create experiences that will add value directly to our audience, and in doing so, it allows us to find a more sustainable way to monetize and solve these huge problems that you have in the world,” Hu said. E-sports organization business models.

It is known that esports enthusiasts in Latin America Passionate and highly committed With their favorite teams and players, and push Brazilian regional teams into the global conversation. But he said they are more open to cryptocurrencies and NFTs than many Western players have retreated Against blockchain-based games and NFTs.

He pointed to the unbanked crowd in Brazil and unstable local currencies more broadly in Latin America. For many players in the region, Hu suggested that cryptocurrency is a “more valid space for their possessions” than traditional currencies and banks, and that the “much more positive” sentiment extends to NFTs and crypto games as well.

“We were able to find all the signs to continue hunting and fishing [down] He said this is a rabbit hole.

Make noise in Web3

Spacecaps is expanding beyond Loud’s focus on competitive gaming and streaming content with six additional supplement companies. There is Sundae, for example, a creative and production agency that has worked with brands like Amazon, Samsung, and Netflix. Outplay is a studio that creates interactive content for primary games like Fortnite and Roblox.

But other Spacecaps companies have a clear focus on Web3. snack club– It is by itself Raised $9 million in May-he is one decentralized autonomous organization (or DAO) focused on Web3 games. Members can earn token rewards via Play and earn (or play to earn) gamesAs well as voting on investments in gaming projects.

Dropull is also a team developing a game-centric NFT marketplace, Pocket walletand other tools for creators, while mobile game studio Monomyto has developed a play-to-earn game called Gunstars – similar to Supercell’s Brawl Stars – which supports Solana NFTs. And Druid is a creative marketing company that works with major brands like Google, but also with Web3 companies such as the Fan Tokens platform. Sosius.

There are a lot of moving pieces, but it’s easy to see how they can collaborate on initiatives like NFT for the esports team, play-to-earn games, token rewards, and sponsored interactive content for the metaverse game worlds. Rather than one large company trying to do many different things, Spacecap’s approach allows each team to specialize under a common umbrella.

There are two particularly attractive Web3 products in the mix. One of them is a fan sharing platform powered by Loud’s token that will reward enthusiastic followers for their contributions.

Ho said the platform will identify the biggest supporters in the Loud community and motivate them to create content and spread the word. Spacecaps will work with brand partners to provide redeemable rewards that can range from free food to a car, Ho suggested, offering tangible benefits backed by cryptocurrencies that go beyond status within the free fan community. Users do not need to be familiar with coding to use it.

“They continue to engage with our content as they normally do, but by doing so, they are raising their bar and being rewarded for it,” Hu said. “Fans are now encouraged to collect loud, team-based NFTs, which speeds up their progress and unlocks more rewards.”

Another initiative is a dedicated multiplayer role-playing (RP) server for the PC version of Grand Theft Auto V called Cidade Alta. It has been modified to feature Solana-based NFT versions of exclusive cars and weapons that players can use and trade in, enabled by Dropull’s Web3 tool.

The Grand Theft Auto (GTA) RP server allows users to jump into a shared online world and control a customizable background character (usually a non-playable character, or NPC). It’s a unique twist on the violent and chaotic GTA experience, plus It was a big draw For banners on Twitch, which sometimes attract hundreds of thousands of viewers at once.

The Spacecap offering provides an evolution of the NFT in the form of permanent item ownership. Ho said the Cidade Alta was a “proof of concept” for Spacecap’s growing NFT ambitions, and that NFT’s limited drops sold out in less than a minute at a time.

Beyond Latin America

Spacecaps is about to roll out Web3 products to a wider audience. Ho said the Loud’s membership and sharing platform will launch in the middle of this month, Dropull’s NFT shedding widget will appear around the same time, and the Gunstars beta is getting close to monetizing play.

Undoubtedly, an engaged and crypto-friendly Brazil audience has accelerated Spacecap Web3’s plans, but will this kind of model work for gaming and esports organizations elsewhere? Jason Yeh, co-founder and general partner of Web3 in its early stages sponsorWho led the Spacecap Seed Tour – I think so.

“They presented it in a way that actually adds direct value to how fans interact. I don’t think it necessarily has to do with Brazil or Latin America,” Yeh said. Decrypt. “If you can actually show real value to users and give them a good experience, there shouldn’t be such aversion to something just because of the technology it’s using.”

Esports teams have so far had mixed success launching NFT, in part due to reluctance and mistrust from players. G2 Esports Expansion of the Solana-based membership club Earlier this year some fans caught on, and the NFT token – which also serves as an access pass to G2’s Web3 community – is now Selling for a fraction of the cost of the original currency in SOL.

G2’s fault may have been focusing on the exclusivity of a small group, Hu said. By implying that only people who spend money on NFT belong to a private club, the initiative will likely alienate a significant portion of G2’s large international fan base.

Ho said Loud’s approach with Spacecaps is to make it easier for fans to get involved — and to try to reach millions of users in the process, but without rushing anything.

“There is a huge opportunity here,” he said. It’s ‘let’s do this right’, ‘versus’ let’s do this now. “

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