The US streaming service giant – Netflix – is said to be launching a new advertising layer. Initially, the feature will be available in Australia and should roll out before the end of the year.
However, some marketing campaigns with political content, gambling and cryptocurrency may not be supported by the Company.
- According to a report by The Sydney Morning Herald, Netflix has begun discussions with Australian advertisers to roll out ads before an episode or movie begins. Some sources say that the streaming service company can display ads even in the middle of a show.
- The service is due to be completed by the end of 2022. A company spokesperson said a decision on how it will be offered has yet to be made:
“We are still in the early stages of deciding how to launch a cheaper, ad-supported alternative, and no decisions have been made. This is just speculation at this point.”
- On the other hand, it is not in Netlix’s agenda to offer cryptocurrency ads and the like with political or gambling content. The company is also considering restrictions on pharmaceutical products.
- In late 2021, Meta (formerly Facebook) expanded the display of cryptocurrency ads on its platform. The social networking giant, which was previously limited to 3, has started accepting 27 licenses, which are publicly available on its policy page.
“Cryptocurrency is still an evolving field, and we can improve these rules over time as the industry changes. This includes adding eligible licenses to the list as they become available and after review,” the company said at the time.
Netflix post that will not run crypto campaigns as it rolls out ad services (report) first appeared on CryptoPotato.