Puma launches its first Metaverse experience with NFT shoes. Can you compete with Nike?

On September 7, Puma, one of the world’s leading sports brands, announced the launch of “Black Station”, its first interactive interactive experience, during New York Fashion Week.

According to the company’s press release, Black Station will be a “dynamic destination to visit,” where Puma users will be able to connect in an immersive and interactive way to enjoy the brand’s NFTs, primarily related to sporting goods.

Puma revives its creative journey

“Twenty years ago, Black Station was the home of PUMA,” said Adam Petrick, chief brand officer of PUMA. Black Station has allowed PUMA to showcase its most innovative designs, hence the site has been revived to celebrate its commitment to innovation.

“Given the boundaries that we push from product design and from a digital standpoint, we felt it was appropriate to bring Black Station back as a new portal for digital exploration of fashion, sports performance, our classics and innovation.”

From the moment users enter the site, they can choose a hyper-realistic digital lounge with three distinct portals for an exclusive sneaker experience like never before. They can also mint NitroPass passes to receive NFTs associated with physical products that can be claimed once the Futrograde New York promotion ends.

Heiko Desens, Global Creative Director and Head of Innovation at Puma, noted that thanks to the benefits offered by the metaverse, the team of Puma designers can work without limitations to create original designs that are as impressive as the actual products.

“Our designer team took a lot of liberties when visualizing these shoe styles. We told them the sky is the limit. As a result, we were able to utilize their creativity without the typical constraints and limitations of our shoe production process.”

Puma wants a piece of the succulent pie we call “metaverse.”

Despite the technological innovation offered by the metaverse, it is worth noting that on a monetary level, Nike, one of Puma’s main competitors, earned nearly $184 million thanks to NFT products. This is a clear call for a market that is just getting started.

Source: Dune Analytics

According to data from Dune Analytics, Nike tops the list of companies that benefited the most from the sale of NFT, followed by Dolce & Gabbana, which sold about $23.67 million. Adidas, one of the first to enter the metaverse, has racked up $10 million in sales due to issues arose during the launch of its collection (something for which the brand has publicly apologized).

The truth is that the metaverse is open to any business that wants to transcend the real world. Even the major auto brands, such as Ford Motors, have announced patenting to enter the metaverse with their most successful car combinations.

Puma launches its first Metaverse experience with NFT shoes Can you compete with Nike? It first appeared on CryptoPotato.

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