LaLiga signs global licensing agreement with…

LaLiga and StadioPlusVegas City Limited, today announced the signing of a strategic license agreement to implement a joint venture in decentralized metaverse. StadioPlus is the Spanish company that provides technology and advice to the sports industry to connect it to the world of Web3, while Vegas City Limited is a company that specializes in creating experiences based on the metaverse and blockchain.

Thus, with the aim of getting closer to the new generations and enhancing interaction with fans from all over the world, LaLiga has signed a license agreement with StadioPlus to use the intellectual and industrial property rights in LaLiga and exploit them in the decentralized and metaverse. Through this agreement, a series of LaLiga-themed plots will be exploited within the Vegas City district, which owns the
The largest sports, games and entertainment in Decentraland.

John Vatelevich, CEO and Co-Founder of StadioPlusHe said, “StadioPlus is on a mission to be the bridge between the sports industry and the future. For this reason, we are pleased to conclude this agreement with LaLiga, with whom we have worked together for several months on the development and inclusion of the competition in Decentraland, and we are sure that we will provide a great experience for fans of the world of football and Web3.”

Stephen Ibbotson, Head of Franchises and Licensing at LaLiga He added: “For LaLiga, it is essential to continue to innovate in ways of delivering the best in the competition to our fans, both on and off the field. This license agreement will allow us to reach new and relevant audiences, such as Decentraland.”

from your side James Ashton, CEO of Vegas City “We are very excited to be working with LaLiga, Stadioplus and Decentraland to develop a football project that will surprise our fans and offer new experiences. We are harnessing the potential of Decentraland to deliver high-value content that supports Web3,” Ltd said.

finally, Agus Ferreira, CEO, Decentraland He commented, “Part of Decentraland’s vision is to empower and create experiences for every kind of person. We think esports is a great opportunity to demonstrate the potential of Web3 and decentralization. That is why we are pleased to work with Stadioplus to include LaLiga in Decentraland, to bring the competition, which has hundreds of millions of fans, to Decentraland.” around the world, into the metaverse arena.”

The Decentraland metaverse shows that the blockchain ecosystem is constantly evolving, reaching into the world of sports and entertainment. This aims to create a virtual world that is decentralized and open in which users can live out their experiences just as they would in the physical world. Users can create unique avatars for social networking, exploration and trading thanks to the blockchain technology.

This license agreement demonstrates LaLiga’s commitment to new formats that allow Spanish competition and clubs to reach new audiences and provide unique and innovative experiences to fans around the world.

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