global crypto exchange, LBankIt released the much-awaited brand update video on Official YouTube channelWhich provides detailed information on the latest updates and plans for the coming years. A variety video was released along with the brand reveal. This will define a brand promotion campaign that will continue over the next two months.
The 22 minute video Passed through a variety of questions. The video featured LBank co-founder Jonason Chen, COO Shannu Saxena, CMO Kaia Wang, and MENA CMO Abinav Mehta, addressing topics in their respective fields. LBank has been teasing on its social media platform about the much-anticipated logo update for a few weeks before finally announcing the video release. The video also showed that the logo change and overall style update will be done gradually over the coming months.
The biggest noticeable change in the new LBank logo is the distinctive design for the letter B. CMO Kaia Wang explained the design by saying, “It’s actually a simple print logo with just the word LBank instead of the old look we had. The new logo is more flexible and elegant and can be used in different environments. We are still our dedicated and professional selves, now upgraded and strengthened. The letter B is somewhat like a match where you can create a light, a DNA stem that symbolizes life, or seen as a vertical sign of infinity, representing the infinite possibilities of the metaverse and cryptoverse. So it is generally a symbol of creation, knowledge and infinity. ”
Wang also touched on topics such as globalization and localization in LBank’s marketing plans. “We are building a truly global team. We are looking for local talent who understand local markets well and can help us shape and deliver our brand locally and shape our offerings according to specific markets. As we hope to get closer to our users, we want to be seen as one of the best choices for local users when it comes to digital assets. ”
Globalization is one of the main keywords in this video, part of which is devoted to showing how LBank is performing in emerging markets, such as MENA (Middle East and North Africa) Regions. When asked how LBank is growing in key markets, COO Shantnu Saxena said, “We try to carry out our operations in many parts of Africa, Indian subcontinent and parts of the Middle East, mostly North Africa and Turkey. The way we… get users to LBank is through education and engaging ourselves. ”
According to Saxena, LBank has taken a bold, community-oriented and education-based strategy in developing markets. “ If cryptocurrencies become mainstream, it will only be through education. Saxena added later in the video. Grassroots was the word used by Abhinav Mehta, Marketing Director for the Middle East and North Africa. “Our community managers are our eyes and ears on Earth. From there we started connecting with people through events. They come in, they have some networking and then we discuss LBank. Slowly from there we started to understand what users want in cryptocurrency exchange. Mehta said.
The video also announced new products and services that LBank will introduce, such as simple strategic trading tools. to the question New services are on the way Co-founder Johnason Chen said, “We have a new one lending product. Users can use bitcoins or Ethereum To lend USDT or other tokens. This product has been launched at LBank on the new website LBank.com. We will also provide a hub for strategic trading. Chen detailed the new strategic trading position and plans for more derivative products.
The accompanying diversity video titled “LBank – Future and Diversity” demonstrated LBank’s commitment to promoting inclusion and growth within the industry. Pictures of LBank employees come together to show a company that embraces diverse backgrounds and gives people equal opportunities to join the cryptocurrency world.
LBank is one of the major cryptocurrency exchanges, which was founded in 2015. It offers specialized financial derivatives, specialized asset management services, and secure cryptocurrency trading to its users. The platform has more than 7 million users from more than 210 regions around the world. LBank is a leading growing platform that ensures the safety of users’ funds and aims to contribute to the global adoption of cryptocurrencies.
Start shopping now: lbank.com
Community and social media
LBK Blockchain Company Limited
Disclaimer: This is a paid post and should not be treated as news/advice.