Coinbase CEO Brian Armstrong said filmmakers have “unprecedented access within the company.”
Coinbase Unveils a Documentary on Crypto
Coinbase has released a documentary showing the company’s rapid growth.
Directed by Emmy Award-winning Greg Kohs, Currency It tells the story of Coinbase’s rise from a startup to a publicly traded company and its place in the fast-growing cryptocurrency space. It focuses on the company’s co-founder and CEO, Brian Armstrong, and features other notable crypto figures such as Ethereum co-founder Vitalik Buterin and MicroStrategy CEO Michael Saylor.
Advertise the movie on Twitter On Tuesday, Armstrong said that Coehs and his team had gained “unprecedented access within the company” since 2019. Armstrong added that he approved the documentary because he “wanted to demystify what it would take to build a tech startup” and coding itself.
The trailer says that the documentary “chronicles the rise of a visionary founder in crypto who harnesses the power of this emerging technology to advance the mission of global economic freedom. “
Armstrong co-founded Coinbase with Fred Ehrsam at the start of the cryptocurrency movement in 2012. While Ehrsam went on to form influential crypto investment firm Paradigm, Armstrong headed Coinbase as the company’s CEO, overseeing its rise to become the largest cryptocurrency exchange in the United States as the documentary notes. Coinbase went public on the Nasdaq in April 2021, reaching a valuation of $100 billion on opening day.
But the company has struggled this year due to the drop in cryptocurrency prices. Its second-quarter earnings report revealed a lower-than-expected net income of $802.6 million, as it suffered from a lack of interest in the NFT market and the insider trading scandal sparked by the Department of Justice and the Securities and Exchange Commission.
Currency It will be released on Apple, Amazon Prime, and YouTube on October 7.
Disclosure: At the time of writing, the author of this article owns ETH and several other cryptocurrencies.