Coca-Cola and Crypto.com have joined forces to launch an NFT collection inspired by the FIFA World Cup Qatar 2022 tournament. The collection, created in collaboration with digital artist GMUNK, is based on “heat maps” that visually represent the movements and highlights of the tournament players. GMUNK has created 10,000 NFTs based on these heatmaps, which will be available to the public on the Crypto.com NFT platform from May 1 to July 31, 2022.
To access the NFT pool, fans must create an account on the Crypto.com NFT platform and visit Coca-Cola’s fan area page to generate a token. The Coca-Cola Fan Zone is a digital hub for the FIFA World Cup Qatar 2022 that provides fans with an opportunity to experience the action, excitement, games and memorable moments during the tournament. In addition to the NFT collection, the Fan Zone features a leaderboard, pledges, and predictions, allowing fans to compete with each other and interact with the tournament in real time.
However, Cryptopotato can confirm that while the advertisement is directed at a global audience, the registration sites – either Coca-cola Middle East or links officially provided to the fan area – only offer options to residents who live in Qatar, Saudi Arabia or the United States. . Arab Emirates. UAE.
The Exchange artist and FIFA representative unite
GMUNK said in an official press release that Coca-Cola’s “piece of magic” collection uses football data as a brush, outlining intensities, behavior and color applications, showing the passion and determination of World Cup players as they compete on the pitch. This is what inspired the artist to develop his unique digital artwork.
FIFA World Cup General Manager Nazli Berberoglu expressed his admiration for the collaboration with GMUNK, praising its artistry and the overall beauty of the collection.
“An amazing talent who has consistently pushed the boundaries of the newest and most exciting fields of art, GMUNK’s GMUNK-inspired NFTs will capture the passion and determination demonstrated by players during the World Cup – as they compete on the pitch and their athletic style and performance will inspire stunning digital artworks.”
For his part, Crypto.com Chief Marketing Officer Stephen Kolevowitz preferred to focus more on the potential of this collaboration for brand growth and adoption of decentralized technologies.
“This year’s World Cup will be the first to take advantage of Web3 technology,” said Stephen Kalivowitz, Chief Marketing Officer, Crypto.com. “It is an honor to partner with Coca-Cola and GMUNK to celebrate these historic matches that will be captured forever on the blockchain. Together we are creating a whole new form of memorabilia.”
CryptoCom believes in sports marketing despite bear conditions
This is not the only Crypto.com-sponsored NFT pool inspired by the FIFA World Cup. As Cryptopotato recently reported, Visa has partnered with a popular cryptocurrency exchange to launch an NFT collection inspired by famous goals scored by famous soccer stars Jared Borgetti, Tim Cahill, Carli Lloyd, Michael Owen and Maxi Rodriguez.
However, not all sports business has been good for Crypto.com. The exchange was forced to withdraw from a sponsorship deal with UEFA at the last minute, citing regulatory concerns. The exchange was supposed to replace Gazprom as the official sponsor of the European League.
However, this new NFT pool will simply be the latest sports collaboration for Crypto.com, which is currently the official sponsor of the 2022 Qatar World Cup. The exchange has forged important partnerships in the sports industry, ranging from Formula 1 to eSports, spending millions of dollars on advertising and sponsorship. and partnerships in an effort to bring cryptocurrency to the general public.
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