Ppleasr’s Shibuya NFT video platform raises $6.9M to build ‘A24 of Web3’

the summary

  • Shibuya, an NFT platform co-founded by artist Emily “ppleaser” Yang, has raised $6.9 million in seed funding.
  • The platform will expand its team and work with the creators on board to launch additional original video series.

followed her launched earlier this yearShibuya – co-founded by the artist Emily “ppleaser” Yang– announced today that it has raised seed funding to expand its reach Ethereum An NFT-powered interactive video platform with new content creators on board.

Shibuya raised $6.9 million in a round led by capital heavyweights Andreessen Horowitz and Variant Fund. The tour also featured participation from notable angel investors including NBA star Kevin Durant, artists (and NFT generator) Paris Hilton, Alibaba co-founder Joe Tsai and Aave founder and CEO Stani Kulechov.

Pplpleaser and co-founder Maciej Kuciara, a concept artist on several Hollywood films, launched Shibuya in March with the first chapter of its original animated series, “White Rabbit.”

Web3’s hook for Shibuya is that viewers can buy NFTs which funds new content and gives them the ability to vote on story direction across chapters – a choose-your-own-adventure kind of story supported by decentralized governance. While the platform was originally self-funded, crypto and NFT The market goes down After that he persuaded the founders to raise money to move forward.

“What has become more important to me [than self-funding] We can continue to build that vision, Placer said Decrypt“With that security in mind you can focus on what’s important and not have to worry about the market.”

Since its release, Shibuya has added the second chapter of “White Rabbit”, with the third coming in January. The startup plans to use the funding to expand its team as it seeks future creative collaborators to develop additional NFT-powered interactive movie projects for their Web3 premiere.

Pplpleaser, who rose to prominence in Web3 through Its NFT artwork for the DeFi protocolShe said that she and Chiara will rehearse the next wave of projects on the platform to ensure high-quality results. The goal is to be “the A24 of Web3,” she said, citing the many people’s favorite independent film studio behind films like “Everything Everywhere All At One” and “Moonlight.”

“The content on Web3 right now is really bad,” said Plesser. “There’s a lot of money in Web3 for making content, but not a lot of tastemakers.”

Shibuya aims to bring in creators who aren’t already immersed in Web3, and the long-term plan is to eventually open up its tools to creators without Kuciara’s character having to be intimately involved in the process.

The next chapter of “White Rabbit” will introduce new interaction mechanics, Ppleaser said, adding that the company is always “thinking five steps ahead” of new ways to engage with NFT holders. Shibuya also recently had a collaboration with the popular Profile Photo Project (PFP). AzukiIt allows NFT owners to vote on which character to play in “White Rabbit”.

Pplpleaser believes a decentralized video platform like Shibuya is essential for creators to break away from the traditional Hollywood machine, and said that if they don’t build it, someone else undoubtedly will. She added that the fundraising ensures that Shibuya will continue on her path to help creators monetize their work and involve fans in the process.

“It will enable a lot of creators to start changing the way they create content, if done right,” she explained.

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