Coinbase Expands Partnership with German Football Club Borussia Dortmund (Report)

The US-based cryptocurrency exchange – Coinbase – has reportedly doubled down on its deal with one of the most successful German football teams – Borussia Dortmund (BVB).

The deal, which has made the platform a premium partner of the Bundesliga club, will run until the end of June.

to make the collaboration public

Coinbase began its partnership with Borussia Dortmund last July by displaying advertisements on video screens in the club’s stadium. According to recent coverage, the two have expanded their collaboration.

Under the new terms, Coinbase will act as a premium partner for BVB, promoting its products and services at Signal-Iduna-Park (the club’s home stadium and Germany’s largest) and providing coding training programs for team staff.

It is still not known how much Coinbase spent to access the deal. Borussia Dortmund CEO Carsten Kremer said it will run until the end of June but could be extended depending on the future state of the cryptocurrency sector:

“The industry is very exciting but still new. This is why we want to keep our resilience open.”

Kramer added that Coinbase’s BaFin license was a “prerequisite” for the partnership to be fulfilled. The company is among the few cryptocurrency entities registered with the German Financial Supervisory Authority.

Despite the recent expansion, the stock market has dealt with serious problems during the bear market. It laid off about 18% of its total workforce last summer and eviction 950 more people earlier this month.

It is also more dangerous will cease operations in the Japanese market, due to unfavorable economic conditions. Local users have until mid-February to withdraw their holdings from the platform, while deposits have been stopped today (January 20).

Rivals have already dived into the football field

Leading cryptocurrency trading sites including Binance, Crypto.com, and Bitget have partnered with football giants or famous players in recent years.

binance Serves as the main jersey partner of Italian Lazio and the main sponsor of the Argentine National Team (World Champion). It is also They met With the winner of 5 Ballon d’Or awards – Cristiano Ronaldo – to release the NFT collection.

Crypto.com It was the official sponsor of the 2022 FIFA World Cup Qatar, and its logo was visible during each of the 64 matches played in the tournament.

to bite He is the sleeve partner of the most successful Italian football club – Juventus. It has also partnered with the greatest player of our time – Lionel (Leo) Messi – to allow fans to explore Web3 and the possibility of cryptocurrency trading on the platform.

Coinbase Post Expanding Partnership With German Football Club Borussia Dortmund (Report) appeared first on CryptoPotato.

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